{"id":11511,"date":"2025-02-04T10:26:27","date_gmt":"2025-02-04T09:26:27","guid":{"rendered":"https:\/\/sparkle.consulting\/?p=11511"},"modified":"2026-07-09T18:07:55","modified_gmt":"2026-07-09T17:07:55","slug":"webinar-pricing-strategy","status":"publish","type":"post","link":"https:\/\/sparkleconsulting.webhosting.be\/fr\/webinar-pricing-strategy\/","title":{"rendered":"Webinaire : strat\u00e9gie de prix"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11511\" class=\"elementor elementor-11511\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a861a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a861a6c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f5912a\" data-id=\"3f5912a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4eabaf elementor-widget elementor-widget-text-editor\" data-id=\"f4eabaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\"><p data-renderer-start-pos=\"1\">Prendre les bonnes d\u00e9cisions financi\u00e8res commence par une mesure pr\u00e9cise de l'\u00e9lasticit\u00e9 des prix : la fa\u00e7on dont la demande r\u00e9agit aux variations de prix. Il existe trois approches cl\u00e9s :<\/p><ul><li data-renderer-start-pos=\"162\">Avis d'experts : les professionnels du secteur utilisent leur exp\u00e9rience et leur connaissance du march\u00e9 pour estimer la sensibilit\u00e9 au prix.<\/li><li data-renderer-start-pos=\"162\">Enqu\u00eates de prix : des enqu\u00eates structur\u00e9es \u00e9valuent la disposition \u00e0 payer des consommateurs.<\/li><li data-renderer-start-pos=\"162\">Exploiter les donn\u00e9es :<br \/>\u00a0 \u00a0 \u00a01. Utiliser des donn\u00e9es transactionnelles et des techniques de r\u00e9gression pour mesurer l'\u00e9lasticit\u00e9 des prix avec pr\u00e9cision.<br \/>\u00a0 \u00a0 \u00a02. Nous pr\u00e9senterons aussi le mod\u00e8le de prix h\u00e9donique, qui prend en compte des influences externes autres que le prix. <br \/>\u00a0 \u00a0 \u00a03. Le reinforcement learning, qui optimise continuellement les prix en fonction de la r\u00e9action du march\u00e9.<\/li><\/ul><p data-renderer-start-pos=\"664\">Notre priorit\u00e9 pour cette session est d'exploiter les donn\u00e9es transactionnelles et l'analyse de r\u00e9gression pour d\u00e9terminer l'\u00e9lasticit\u00e9 des prix, garantissant des strat\u00e9gies de prix pr\u00e9cises et exploitables.<\/p><p data-renderer-start-pos=\"835\">En assistant \u00e0 ce webinaire, vous acquerrez les comp\u00e9tences et connaissances (avec des outils comme Excel et Power BI) pour prendre des d\u00e9cisions de prix plus \u00e9clair\u00e9es et fond\u00e9es sur les donn\u00e9es, susceptibles d'avoir un impact significatif sur le r\u00e9sultat de votre entreprise.<\/p><\/div><ul><li><span data-olk-copy-source=\"MessageBody\">Intervenants : <a href=\"https:\/\/www.linkedin.com\/in\/georges-copetinas\/\" target=\"_blank\" rel=\"noopener\">Georges Copetinas<\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/in\/pieter-jansen-6045b015\/\" target=\"_blank\" rel=\"noopener\">Pieter Jansen<\/a><\/span><\/li><li>Date : <span data-olk-copy-source=\"MessageBody\">13 mars<\/span><\/li><li>Heure : 10:00 (UTC+2)<\/li><\/ul><p>Regardez l'enregistrement d'un webinaire<\/p><p><div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-11511-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/03\/Pricing-strategy.mp4?_=1\" \/><a href=\"https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/03\/Pricing-strategy.mp4\" target=\"_blank\" rel=\"noopener\">https:\/\/sparkle.consulting\/wp-content\/uploads\/2025\/03\/Pricing-strategy.mp4<\/a><\/video><\/div><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Prendre les bonnes d\u00e9cisions financi\u00e8res commence par une mesure pr\u00e9cise de l'\u00e9lasticit\u00e9 des prix : la fa\u00e7on dont la demande r\u00e9agit aux variations de prix.<\/p>","protected":false},"author":16,"featured_media":11522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[75,5,9],"tags":[],"class_list":["post-11511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-articles","category-news"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2.png",2240,1260,false],"thumbnail":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2-150x150.png",150,150,true],"medium":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2-300x169.png",300,169,true],"medium_large":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2-768x432.png",768,432,true],"large":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2-1024x576.png",1024,576,true],"1536x1536":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2-1536x864.png",1536,864,true],"2048x2048":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2-2048x1152.png",2048,1152,true],"trp-custom-language-flag":["https:\/\/sparkleconsulting.webhosting.be\/wp-content\/uploads\/2025\/02\/Webinar-2.png",18,10,false]},"uagb_author_info":{"display_name":"Anneli Tomingas","author_link":"https:\/\/sparkleconsulting.webhosting.be\/fr\/author\/anneli\/"},"uagb_comment_info":0,"uagb_excerpt":"Making the right financial decisions starts with accurately measuring price elasticity, how demand responds to price changes.","_links":{"self":[{"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/posts\/11511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/comments?post=11511"}],"version-history":[{"count":9,"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/posts\/11511\/revisions"}],"predecessor-version":[{"id":13698,"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/posts\/11511\/revisions\/13698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/media\/11522"}],"wp:attachment":[{"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/media?parent=11511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/categories?post=11511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparkleconsulting.webhosting.be\/fr\/wp-json\/wp\/v2\/tags?post=11511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}